Whirlpool Maytag Launch Kit

Whirlpool Maytag wanted an innovative and engaging Point of Sale piece to distribute to its consumer base. These kits housed a brochure, letter, keychain, and other premium items. On each side of the box itself, there is a changing picture with the Maytag Man. When you pull the tab, he is replaced by the corresponding machine. The box reads "He's a Machine."