Writer and editor Aaron Berman

10 Q’s With Aaron Berman of PaperSpecs & VMA Storyboard

This week’s blog features 10 questions (and one bonus!) with paper and design trend watcher Aaron Berman. He serves as the editor of TWO incredible resources in the print community: PaperSpecs – a website that offers design inspiration and information along with an exclusive database of all things paper and VMA Storyboard – a resource dedicated to promoting cross media marketing projects from all kinds of brands.  Continue reading

Esquire marketing mock up with Slide-Pop by SG

5 Real-Life Uses of Slide-Pop Marketing

Sometimes all it takes is a simple conversation with our sales team — the eyes and ears of our clients — and before you know it our paper engineers are ideating creative pop-up formats that bring brand marketing to new levels. Continue reading

4 Marketing Needs Solved With Print

In a world constantly evolving with new ways to reach brand consumers, sometimes the best way to really get their attention is to just go back to the basics. Continue reading

Owensboro_flapper3

Collection: The Custom Flapper

The Flapper is one of Structural Graphics’ most popular design templates — with it’s inexhaustible space, completely customizable design and interactive nature, consumers are discovering some brands are harder to forget thanks to this creative marketing mechanism that lands your message right into consumer’s hands.   Continue reading

What About Near Field Communication?

For the last few years print and technology have been dancing around one another, closing in on ways to take brand experiences to the next level. With smartphones taking over the consumer market, near field communication (similar to QR and AR codes) is poised to take your brand’s interactions with consumers to a whole new level. Continue reading