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Mechanisms that move: Shadow Box

The Shadow Box exhibits 3D shapes and graphics to help brands meaningfully connect with buyers. It’s a marketing option that can be integrated with digital technology to carry conversations online too. Continue reading

The Giant Realistic Flying Tiger from Uncle Grandpa. Image courtesy Wikia.

Cartoon Network promotional work: Putting a tiger on a stick

Our projects take on all shapes and sizes, so when Drew & Rogers turned to us to help Cartoon Network produce a fun and imaginative promotional piece for its animated television series Uncle Grandpa, we came up with a way to turn their concept into reality. Continue reading

The future of marketing: Print & digital need to work in tandem

As a marketing agency with an eye on the future, Structural Graphics is always on the lookout for cool ways to extend engagement with our clients products. So when Forbes released a study this week of how consumer goods companies are keeping pace with digital marketing and technology, we devoured it. Now we’re sharing our takeaways with you. Continue reading

SG in the press: Victoria Secret Whistle Box

Our promotional packaging for Victoria’s Secret’s “Sexy Little Things Eau de Parfum” was featured on Extra TV, an entertainment television news program covering events and celebrities. The fragrance, which was launched in 2006, is floral and fruity with notes of apple, honeysuckle, jasmine and musk.

Victoria Secret Perfume box by Structural Graphics Continue reading

When it comes to video marketing, get to the point

At Structural Graphics, we’re always thinking about new ways to introduce people to our incredible marketing products. So we sought out the services of Matt Willman, digital artist and co-owner at Sharpmetal, LLC. Sharpmetal works as the designing arm for advertising and marketing agencies, who like us, want to use video and other creative ways, to showcase their work. Continue reading