Tag Archives: brand awareness

8 Stats that Prove Print is Anything but Dead

For years we’ve been hearing it: print is dead. With more and more people heading online to get their news, research products and read reviews, it may seem that way to some. But, not according to savvy marketers. Businesses and marketers should continue investing in printed collateral, viewing it as a worthy and profitable way to promote a brand and stay top-of-mind.

Here’s why:

  • 66 % of millennials are more likely to remember to use a voucher if they have a physical copy to carry around.
  • 23% of millennials bought or ordered something as a result of receiving direct mail in the last year.
  • Retailers have seen a $21 million dollar difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not.
  • 92% of shoppers say they prefer direct mail for making purchasing decisions.
  • Direct mail household response rate is at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).
  • 91% of mail is picked up by the same person each day; 80% of them are women.
  • Bobonos customers who received a catalog spend 1.5 times more than new shoppers who didn’t receive a catalog first.
  • Boden customers spend up to 15 to 20 minutes with their catalog, vs. an average of 8 seconds for an email and 5 minutes with their iPad app.

Statistics were compiled by Compu-Mail. To view their entire list, please click here.

Packaging Unboxed: How to Make Your Product Stand Out (In A Good Way)

Hani Douaji / Via behance.net
The old adage goes something like this: Don’t judge a book by its cover.
Except when it comes to packaging, that is.
Though packaging been around for generations, in today’s digital-savvy, uber competitive retail environment, first impressions are almost as important as the product itself, with innovative, fun, or even weird packaging helping a product to stand out from its competitors. At times, the way an item looks can actually make or break a sale.
Let me tell you a personal story…
Lots of you have probably heard about or even seen those small, egg-shaped EOS lip balms (yup, those ones). Well, I was recently talking with a girlfriend of mine who pulled one out of her purse and started using it despite the fact that she liked some other brands of lip balms better. So, why did she buy this one? Because it looked cute.
Maybe you’ve experienced this, too? Bueller…? Bueller…?
Isabella de Felice / Via lushlee.com
Isabella de Felice / Via lushlee.com

Whether it’s an edgy typeface that gets your customers, some cool pops of color or the versatility of an eco-friendly container, we’ve probably all had a moment like my friend here where we’ve purchased something simply because of the way it looks and, more importantly, for our perceptions of how a product will make us feel. (Here’s an example of how the psychology of packaging applies in the alcohol industry).

That’s the whole point.
Packaging, when done correctly, is ultimately what sells your product in the end. It draws attention, sends a powerful message and elicits a specific response from your customers.
Here’s an example of a packaging design we created for Nokia:
Nokia Mural Launch Kit

Packaging Infographic Marketers
So, what’s a marketer to do to stand out from the crowd?
Well, if you’re a devout believer in creating a branded experience for your customers, making your product relevant and increasing your sales, follow these five Packaging Commandments and you just might create product packaging that will outlive us all.
  1. Thou shalt embrace all manners of colors, patterns, textures and sizes.
  2. Thou shalt never forget to think about the customer’s experience.
  3. Thou shalt utilize all available space to the best of thou’s ability.
  4. Thou shalt be playful, be bold, be simplistic – Thou shalt stay true to him/ herself.
  5. Thou shalt always tell a good, compelling and powerful story.
Feeling insanely creative? Give us a call at 860-767-2661 or shoot us an email. Together we can make your packaging really pop.
Oticon Glow Head

Appealing to Our Senses: Tech-Enhanced Print

What if you could support your brand outreach and engagement with creative and interactive dimensional print that takes people by surprise? Oh wait. You can. Continue reading

Sprint multiwave direct mail campaign

We worked with Digitas to build and design custom, interactive direct mailers as part of a year-long, multiwave campaign. The focus of the campaign? Identifying Sprint as a brand that helps businesses boost their productivity.

Sprint multiwave campaign by Structural Graphics

Continue reading