Tag Archives: mail

First Class News: Potential Postage Pricing Rollback

 

Piggy Bank on beach vacation

I think we can all strongly agree on one thing: saving money rocks. Whether it’s a 20% off coupon to J. Crew or a few cents off of a gallon of gas, we are all looking to save a little somewhere.

And if you love direct mail as much as we do, we have some extra good news. The first steps towards a rollback of postage pricing began with the USPS posting the new rates for this spring. While it’s still uncertain around the implementation date, this is awesome for mailers. Most commercial mailers will see rates drop around 4.1%, depending upon class of mail and level of sortation. Woo hoo!

We love direct mail, so, naturally, this gets our stamp of approval. To see a breakdown of the proposed postal rates, visit http://pe.usps.com.

 

Mailbox copy

 

Revealing new autos with direct mail

When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.

Structural Graphics' Extendo mailer customized for 2014 Mazda 3
Structural Graphics’ Extendo mailer customized to promote the 2014 Mazda 3

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8 Facts You Need to Know About Video Marketing

speak-238488_640COURTESY RYAN MCGUIRE Pixabay

Bridging the gap between dimensional print and technology is easier than you think. Continue reading