Atlanta Falcons Mercedes-Benz Stadium Mailer

We produced this piece for The Atlanta Falcons to give fans a sneak peek of the new Mercedes-Benz multi-purpose retractable roof stadium under construction in Atlanta, Georgia. This piece was also used to encourage fans to purchase their season tickets and to sign up for a tour of the new stadium. The cover of this piece featured an image of the stadium roof. When pulled down on the side-tab, the roof petals immediately opened up to give recipients a demonstration and preview of the new roof opening. The inside of the mailer featured a web key that drove recipients to a unique URL where they could learn more and experience a virtual tour of the new stadium. The web key also allowed our customer to keep track of who visited the site and market to those who did not accordingly.