Blue Priority Rolling Cube

Code: 1215-1004

Services: Direct Mail

Client: HY Connect

We worked with advertising agency HY Connect to design this Rolling Cube mailer for Anthem Blue Cross Blue Shield. This mailer was used to announce Blue Priority, a partnership with specially selected physicians designed to provide a high-quality health care experience that "improves outcomes and controls costs." When you pull the Rolling Cube out of the custom-sized box, the cube unfolds multiple times to reveal multiple panels of information. See how the rolling cube works here.

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