Carestream Dimensional X-Ray

How do you promote a revolutionary X-Ray machine to technologists in a way that is educational and memorable? Send them a paper replica of the equipment in the mail! We worked with agency The Verdi Group to deliver just that for their client, Carestream, makers of medical device equipment. Approximately 1,400 of these paper X-Ray replicas were mailed to Radiology Administrators to demonstrate the mobility of this new equipment. Click here to see our client talk about this project!