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Project: Esquire E Ink Cover
Client: Esquire through Hearst Publications
Application: Magazine Inserts
Industry: Travel & Entertainment
SG5D: Sight
For its 75th anniversary cover, Esquire magazine was looking for a museum-worthy cover that would reflect and embrace today's digital age.  According to David Granger, Esquire's editor in chief, "Magazines have basically looked the same for 150 years. I have been frustrated with the lack of forward movement in the magazine industry." To pull it off, the magazine tapped E Ink and Structural Graphics. The result was a cover featuring words and images displayed using electronic paper.  According to Granger, this cover is "a very literal representation of our theme: 'The 21st Century Begins Now.'"

Learn even more at www.structuralgraphics.com/esquire
Reference Code: 3407-1697

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