Tyson® Foods was looking for an effective way to deliver a message about how they deliver value and innovation, and they were also looking to introduce their new pizza brand BONICI®.  Three important messages, one 4x6 direct mail piece.  They chose the Flapper™. With its 4 selling panels and interactive nature, the Flapper offered Tyson enough room to deliver their 3 messages in an impactful way and still have room left to include an introduction.