Tropical resort and hotel, Atlantis, used our Snapper for a direct mail promotion. The Snapper looks like a folder with a short cover. There is a panel extending out on the right-hand side beyond the border of page one. Pull on that panel and the piece reveals a hidden page, growing in size by more than 50%. Atlantis used die-cut images of dolphins on the second panel for a whimsical effect. The Snapper is a terrific direct mail piece. In larger formats, on a heavier stock, it’s a great sales aid. On lighter weight stock and for larger runs, it provides an affordable, impactful magazine insert design for any product or service in any industry.