Magic in the Mail
Client: Structural Graphics
This Reverse Extendo was used as the mailer for Wave 2 of Structural Graphics' self-promotional "Make My Magic" Campaign. On the cover you have an image of a woman sawed in half. When you pull on the tab, the image of the woman comes back together. The headline on the cover reads, "Pull your integrated marketing plan together with a high-impact solution..." and when you pull on the tab, it continues with, "...and make ROI magic!". The call to action on the mailer was to visit a unique PURL where the recipient could learn more about making marketing magic as well as learn about how they could win a marketing plan for their company.