TracyLocke Glade Memories Candle Box
Services: Promotional Packaging
Client: TracyLocke for Glade
TracyLocke is a trusted repeat customer. Recently, one of their print buyers trusted Structural Graphics with a very important and meaningful fund-raising campaign for one of their key brands, Glade. The campaign centered around the thought that life’s most cherished moments should always be remembered. Our sense of smell is a powerful one, and Glade capitalized on that with this campaign, which was designed to help spark memories for those, and their families, affected by Alzheimer’s disease. Families were invited to take part in the mission by creating their own candles to help remind a loved one of a special memory in honor of Mother’s Day.
The result was a custom designed candle box that was created specifically for this campaign. The design was provided to us to engineer and manufacture. We determined how to make the structural design possible and helped to bring our client's concept to life. The embossing on the outside of the box allowed the recipient to actually feel the memory. Families were able to upload their own personal photograph online and match it to the memory and scent they wanted to provide to their loved one. The photographs were placed inside of the box with the name of the memory, as well as the scents associated with it.
Every dollar earned was used for research at the University of Florida Center for Smell and Taste to explore the connection between one’s memory, sense of smell, and Alzheimer’s disease. The campaign was extremely successful regarding traffic for the candles, including over 15 million impressions, and also in regard to the money and awareness raised.
For more information on this campaign, visit: https://memories.glade.com/.