Use your brand’s personality to engage consumers with your marketing campaigns.

It’s 2013 and your target audience is getting hit by every marketing medium under the sun. From social media, web, TV, newspaper and mail, consumers are barraged with “Buy Now” “Save More” and “One Day Only” at an alarming, and often exhausting, rate.

So why should marketers care about all this? Well, because their strategy is just one of hundreds that consumers see every day. In 2012, Consumer Reports reported that at least 247 ads were seen each day by consumers. With so many promotional messages, consumers have begun tuning out these messages, and unless marketers can find a way to breakthrough all that clutter, their campaigns will fall on deaf ears, and glossed over eyes.

So what do you do about it? Get a personality. Yes, it can be that simple. The best way to stand out from all that competition is to be drastically different from them. Here’s how:

Show your people.

Show consumers who you are. Feature your best people, your new people, and anyone else on your team who can put a voice and a face to your brand. Help your consumers see that your company isn’t just a machine wanting something from them. Instead, demonstrate how your company is like them, how your mission is a benefit to them, and how the people behind the scenes are working to make their life easier and better.

Engage consumers!

In this day and age there are so many great ways to engage consumers. Of course social media is a part of that, but direct mail campaigns are also incredible at inciting responses from consumers. Direct mail goes beyond one-dimensional postcards. Today’s technology has enhanced direct mail; pieces now include impressive sensory enhancements like audio, pop-up design and light modules. They feature personal URL’s, or custom web landing pages based on your customer’s interests and previous interactions with your business, and web keys that encourage consumers to visit specific pages of your website. All of these techniques engage consumers through impressionable marketing campaigns that are hard to ignore.

Lighten Up!

Marketing is all about reaching out to people and the best way to become a people person is to drop the stuffy corporate tone. People connect better with wit, sarcasm, and humor because that’s how we are in real life. It’s easier to build rapport with consumers when authenticity is the rule of thumb.

Do your marketing campaigns have personality? Tell us about it in the comments below.

Image courtesy: www.flickr.com/photos/jaaronfarr.