Pharmaceutical brands have good reason to integrate dimensional print into their marketing plan: their consumers prefer it.
According to Epsilon’s 2012 Consumer Study Survey, 44 percent of U.S. and Canadian consumers prefer receiving sensitive financial, health, insurance, and prescription information through postal mail rather than email, newspaper and Internet.
Multichannel Marketing (MCM) encourages brands to integrate their most beneficial marketing outlets to connect with consumers. Structural Graphics has worked with pharmaceutical brands like Cimzia, Essilor and Symbicort to develop marketing pieces that:
– Educate new and potential patients
– Incorporate technology and web drivers to extend interaction
– Launch sweepstakes and promotions
– Promote brands/products in-store
A marketing mix that’s easy
Adding dimensional print into the marketing mix doesn’t have to be a big undertaking. SG has an experienced team of professionals to help brands put together unique print communications that enhance existing branding or create something new and custom that extends consumer interaction online.
We redesigned Cimzia’s patient education/starter material kits to increase appeal and use among patients suffering from limited joint flexibility. The project included a three-spot velcro closure for ease-of-opening, an easy-to-grip ribbon puller on the inner panel and ribbon pullers under all materials to make removing them fast and simple. More.
We created high-impact Rolling Cube mailers, a micro-site and email reminder with a call to sign up for prizes to promote the launch of Essilor’s Varilux Comfort product. This campaign achieved an overall response rate of 32 percent. More.
READ MORE: Pharmaceutical Success Stats