Category: Design

Pop-Up Houses & Dimensional Buildings

At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper.  One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!

Santa Snack Station

 

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Boston Group, Captivate Network, Fully Dimensional Skyscraper
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Choice Hotel, Fully Dimensional
Woosley Hall
Woolsey Hall
ProSource Popup Page
ProSource Popup Page
Fisher Communications, Pop Up Building
Fisher Communications, Pop Up Building

 

Pop Up Campus Layout
Pop Up Campus Layout

 

Pharmacia, Arthrotec. Fully Dimensional Restaurant.
Pharmacia, Arthrotec. Fully Dimensional Restaurant.

 

Intervisual, Target.
Intervisual, Target.

 

A&E, The History Channel.
A&E, The History Channel. Fully Dimensional.
Food Lion, Pop Up store. Fully dimensional with reference guide.
Food Lion, Pop Up store. Fully dimensional with reference guide.

And with the holiday’s quickly approaching, consider the pop-up house format from Red Paper Plane.

Red Paper Plane Pop-up House Format
Red Paper Plane Pop-up House Format

Whirlpool’s Marketing Gets the Right People Talking

Whirlpool’s 360-degree approach to marketing, incorporating web, TV and print, has made it’s brand presence more relevant and attractive to consumers in the home appliance marketplace.
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Packaging Trends: What Your Consumers Love

“The details are not the details. They make the design.” – Charles Eames, American graphic designer

Structural Graphics takes a special interest in what retail consumers want to see on product packaging, so when we came across Deborah Ginsburg’s article, “Top Packaging Design Trends for 2015” we perked up, eager to see what insights the founder and CEO of Strategia Design had to offer. Turns out, we couldn’t agree more. Continue reading

‘One Channel Never Enough’: Q&A With Margie Dana

Author & print industry expert Margie Dana
Author & print industry expert Margie Dana

Margie Dana — author of three books on printing and print buying and an industry veteran with more than 15 years of experience — recently chatted with Structural Graphics to help inform our audience about different ways marketers can extend their brand’s influence through integrated print campaigns. Continue reading

Direct Mailer for Lincoln MKS

Give Your Audience More to Be Happy About

Sometimes your audience just needs a little more. Meet the Extendo. Like its name suggests, it gives brands extra room for messaging and graphics and adds a level of participant interaction that rivals digital. Continue reading

10 Q’s With Aaron Berman of PaperSpecs & VMA Storyboard

This week’s blog features 10 questions (and one bonus!) with paper and design trend watcher Aaron Berman. He serves as the editor of TWO incredible resources in the print community: PaperSpecs — a website that offers design inspiration and information along with an exclusive database of all things paper and VMA Storyboard — a resource dedicated to promoting cross media marketing projects from all kinds of brands.  Continue reading

Esquire marketing mock up with Slide-Pop by SG

5 Real-Life Uses of Slide-Pop Marketing

Sometimes all it takes is a simple conversation with our sales team — the eyes and ears of our clients — and before you know it our paper engineers are ideating creative pop-up formats that bring brand marketing to new levels. Continue reading