Trish Witkowski, chief folding fanatic at foldfactory.com will be featured in two free live-streaming online presentations highlighting direct and dimensional mail at 9 a.m. and 10:30 a.m. on Tuesday, Aug. 20.
The presentations are part of “Adobe Creative Cloud Design Week,” hosted by creativeLive, a fast-growing live, online classroom for creative entrepreneurs that was recently featured in TechCrunch and The New York Times.
Witkowski, an expert in folded solutions for print and mail, hosts a popular video series entitled “60-Second Super-Cool Fold of the Week” on her YouTube channel.
“I’m so excited to be a part of this event,” states Witkowski. “It’s an incredible opportunity to reach a global audience of creative professionals and to share my passion for direct mail and print. I’ve spent my entire career researching folding and, in recent years, mail – and I know I can help people get amazing results. It’s going to be a blast.”
The events will stream live at their scheduled times at creativeLIVE.com and will be rebroadcast within a 24-hour period. For more information and to RSVP for the free events visit creativeLIVE.com.
About the presentations
“Direct Mail to the MAX” (9:00am PT/12:00pm ET) The 90-minute presentation is focused on the process behind creating direct mail that performs. She will cover audience, strategy and planning, format choice and engagement techniques, testing, tracking and measurement. She plans to back up the information with powerful real-world case studies. Trish will also be launching her new publication series, “Direct Mail (simplified)”, during the event.
“That’s Fold-tastic!” (10:30am PT/1:30pm ET) For this presentation, Trish will be sharing her best folding tips, tricks and formats from nearly 20 years of research on the topic. This fun and inspiring session will feature some of the most fascinating real-world folded solutions from her vast collection of print samples. She will also make a move to the desktop to share some production techniques for creating accurate Adobe InDesign files for folded materials.