Collection: The Custom Flapper

The Flapper is one of Structural Graphics’ most popular design templates — with it’s inexhaustible space, completely customizable design and interactive nature, consumers are discovering some brands are harder to forget thanks to this creative marketing mechanism that lands your message right into consumer’s hands.  

Part of our library of patented print design mechanisms, the standard Flapper features multiple interchanging, hidden panels that fold into the basic form of the piece. As the recipient pulls and opens the piece the panels — adorned with text and images — reveal themselves. The Flapper can be produced in sizes as small as 3″ x 3″ to larger sizes like 8″x 11.”

Flapper Advantages

It’s Interactive

The Flapper encourages recipients to engage with branding by flipping, turning and unveiling new messaging.

It Shows You Care

Print adds a tactile level of engagement with consumers that can be lost when marketing campaigns are deployed over digital platforms only.

Reflects Personality/Creativity

Demonstrate personality, give a sense of place or reinforce creative branding and campaigns.

It’s Cost Effective

The Flapper can be cut to any size and mail within its own envelope. The design can also ship flat to help mitigate bulk mail costs.

How 4 different brands customized the Flapper for their brand and business… 

Gillette Fusion Flapper Magazine Insert


Gillette used our patented Flapper in its first-ever magazine insert advertisement for the Gillette Fusion™ razor.

Blue Cross Blue Shield


Blue Cross Blue Shield chose the Flapper  along with a few other direct mail solutions like the Extendo and Extendo Reveal to inform its members and prospective members of their benefits.

Owensboro Hospital Direct Mail Piece


State-of-the-art facility, Owensboro Hospital customized our Flapper design to present mail recipients with a brilliant photo layout of its new hospital.

Iggesund Paper Integrated Campaign


We produced an integrated campaign for Iggesund Paperboard to promote the strength and durability of its new Invercote Paper. The campaign generated a 400 percent lift from the brand’s previous campaigns.

Interested in seeing more Flapper designs? Click here.

Read more: 6 Stages to Creating a Dimensional Print Project 

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