Some may ask, “What are the differences between a web key and a flash drive?” Well, maybe this can clarify any misconceptions. A flash drive is perfect for large amounts of portable data. As an undergraduate student I often used them to carry around presentations for my classes and they were perfect for carrying around large amounts of data. They were also perfect to back up important information. Unlike flash drives, web keys are not used to store data. A web key is used to launch a website, micro-site, or PURL that can be frequently updated, so the information on the site is always relevant and up-to-date because these updates will be seen each and every time the web key is plugged into the computer. Web keys have a much longer shelf life because they save a website address that will launch every time the web key is plugged in. This can be a contest, website, videos, PowerPoint decks, etc. Due to the fact that these small web keys contain no memory they don’t carry any viruses and therefore they are safe for all users. Web keys are effective vehicles for delivering information to your audience. The real benefit of using a web key versus a flash drive is its ability to track the prospect’s interaction with your website and all of the reporting capabilities you get because each interaction is trackable.