Record response rates of dimensional mail, which is anything but your typical flat envelope, are giving B2B marketers new and effective ways to reach out to their prospects.
Last year, the Direct Marketing Association reported that dimensional mail averaged the best marketing response rate at more than five percent compared to digital channels.
Highly targeted mailing lists are key to the success of dimensional mail campaigns. Other important factors include creating unique messages that expand upon your company’s existing marketing campaign and building manageable mailings that marketers can easily follow up on within one to three days.
Read more about the value of going dimensional here.