Holiday Marketing for Procrastinators

The busiest season is now upon us, but somehow it’s almost December and you’ve forgotten to create your holiday greeting card for your clients this year! Don’t sweat it – there’s still time for you to send your clients a Holiday or New Year’s greeting card before 2019.

We’re not lying. With our online ordering division, Red Paper Plane, you can have custom greeting cards on one of Structural Graphics’ bestselling formats in no time, but you need to act fast! Visit redpaperplane.com and add your holiday artwork to one of our easily downloadable templates to create the Holiday or New Year’s greeting card your customers deserve.

Below we’ve compiled a brief list of marketing tips that will help you refine your efforts and ramp up sales during the most wonderful(ly) profitable time of the year (even if you’re  a procrastinator).

  1. Surprise and delight. Instead of hoping customers will receive your marketing and spread the word about your business, why not take it one step further and give them something to talk about in the first place? Consider a paper Gingerbread house that pops up out of its envelope or an Extendo® with your holiday greeting applied that allows you to build on your brand messaging as it extends to triple its size.
  2. Make it easy-to-share. Maybe you can’t guarantee that your holiday marketing campaign will go viral, but you can work to maximize your chances by making it easy to share. Web keys allow you to guide a recipient to a specific landing page, website or PDF with additional information about your product, campaign or service. You can also add social media icons to your print and electronic communications, too.
  3. Add Dimension with an Interactive Format. With over 80 fully customizable downloadable templates on Red Paper Plane, your dimensional holiday greeting card options are endless! Choose from standard formats or our existing holiday designs including the Snowflake Spinner, Pop Up Snowflake, and Snow Scene Holiday Card. Not to mention, we’ve introduced brand-new engaging holiday designs including Birds n’ Branches, the Extendo® Pop Up Cube, as well as the beloved Holiday Globe Greeting Card line. All of these cards mail flat, engage the recipient, and act as great desk-top pieces keeping your brand front and center and top of mind throughout the holiday season and beyond!

Have an idea that’s not mentioned above? Check out our holiday card offering on Red Paper Plane and we’ll see how we can work together to bring your vision to life. The holidays are soon approaching, so make sure you place your holiday greeting card order fast! No need to get caught up in the last-minute holiday stress – we’ve got you covered.

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