Have you been thinking about incorporating virtual reality into your next campaign? Gartner predicts that virtual reality marketing is positioned at a vital transition point. The New York Times recently distributed more than one million Cardboard Viewers to Sunday print subscribers and Google Cardboard has been downloaded roughly 10 million times.
If it’s your first time experimenting with how VR can transform your business, here are a few tips to help ensure your message (and your brand) resonates.
Rather than creating long-form narratives or experiences that require users to sit with a cumbersome headset on their heads, consider shorter, more digestible content for today’s consumer. VR headsets are getting lighter, sleeker and have replaced built-in screens with smartphones.
Creating short-form branded experiences that can easily be shared can get people interested in what you have to offer.
Recognize that storytelling still matters.
Like with all of your marketing efforts, VR should be chosen because it’s the best medium to tell your brand’s particular story. With technology, people like to get wrapped up in whatever is new and trendy, and often forget that the content is still the driving force behind its success.
Avoid falling into the trap of believing you can produce anything for VR and have it meet your marketing objectives. Rather, create branded content specifically formatted to fit the platform and consider how both will help you to move the needle.
Don’t forget the other senses.
The truly compelling part of using VR is that it can create a world that isn’t really there. It’s virtual. And while visual content is often the focus for most companies’ marketing teams, it shouldn’t be the only one.
The best marketers determine how to engage multiple senses, whether it’s Marriott incorporating the sound of waves to their virtual beachside getaway or Game of Thrones blasting cool air, creating the feeling users were being hoisted up 700 feet to the top of the Wall at Castle Black.
The introduction of inexpensive virtual reality headsets has made it possible for brands to deliver the ultimate experience to consumers. Structural Graphics offers virtual reality headsets that ship flat, assemble in seconds, and are fully customizable! Our SleekPeeks VR Viewers provide a complete immersive experience, sturdy design and high quality lenses. Click here to try one for yourself!