Tag Archives: lead generation

Struggling With Lead Generation? Here Are 4 Simple Tips.

Posted On: April 21, 2020Category: Dimensional Print Marketing, Direct Mail Marketing, Webkeys / QR CodesTag(s): dimensional mail, direct mail, lead generation, marketing, NFC tags, print marketing, QR Codes, technologyPosted By: Hillary

Lead generation. It’s the holy grail of the marketing world.

Everything hinges on it, whether that’s the overall success of your marketing campaign or the business’ bottom line. However, it’s important to note there’s no “one size fits all” approach when it comes to finding and converting new prospects.

So, where does one begin? Here are a few tried and true tips to get you started:

CURATE. Before beginning any type of direct mail or email campaign, it’s important to pare down any of your current mailing lists so that you’re only reaching out to the right people for your brand. Who is your ideal buyer? Where do they live? What income bracket are they in? Essentially, cultivate a targeted profile of who you want to take an interest in your product.

DELIVER VALUE. In our opinion, this is the most important (and often overlooked step). What is your value proposition? Once you’ve determined who your target audience is, it becomes much easier to decide how your product or service will solve a problem they have. Does what you’re selling offer convenience? Help with self-esteem? Provide comfort? Your mail piece, whether it’s a postcard or an email, serves a purpose. Don’t let it get lost because you’re unable to deliver value to the recipient.

BUDGET. No business wants their marketing assets to appear cheap, especially when making a first impression on potential new customers. However, it’s important not to break the bank either. Now is the time to decide whether you should use an in-house graphic designer, copywriter or photographer, or if it would make more sense to outsource. This is a great opportunity to explore helpful third-party websites like RedPaperPlane.com, which allows brands to customize “WOW”-worthy direct mail pieces at an affordable rate.

TRACK. If you want to know if you’re generating viable leads, you need some way to track who is responding to your marketing calls to action. Aside from using tracking software, consider incorporating QR codes, NFC technology or web keys into your direct mail piece. When used correctly, these interactive tools can tell you exactly what content is working for your business and who is interested in what you have to offer.

Ready to get started generating viable leads for your business? Give us a shout to learn how we can help.

8 Stats that Prove Print is Anything but Dead

Posted On: November 15, 2016Category: Marketing InsightsTag(s): advertising, brand awareness, campaign, direct mail, lead generation, loyalty, marketing, millennial, online sales, paper, print, retail, retention, stats, womenPosted By: Hillary

For years we’ve been hearing it: print is dead. With more and more people heading online to get their news, research products and read reviews, it may seem that way to some. But, not according to savvy marketers. Businesses and marketers should continue investing in printed collateral, viewing it as a worthy and profitable way to promote a brand and stay top-of-mind.

Here’s why:

66 % of millennials are more likely to remember to use a voucher if they have a physical copy to carry around.
23% of millennials bought or ordered something as a result of receiving direct mail in the last year.
Retailers have seen a $21 million dollar difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not.
92% of shoppers say they prefer direct mail for making purchasing decisions.
Direct mail household response rate is at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).
91% of mail is picked up by the same person each day; 80% of them are women.
Bobonos customers who received a catalog spend 1.5 times more than new shoppers who didn’t receive a catalog first.
Boden customers spend up to 15 to 20 minutes with their catalog, vs. an average of 8 seconds for an email and 5 minutes with their iPad app.

Statistics were compiled by Compu-Mail. To view their entire list, please click here.

7 tips for highlighting your message with sound

Posted On: May 21, 2014Category: Audio / Video Marketing, Branding, Custom Design & Printing, TechnologyTag(s): American Express, dimensional mail, Dimensional Print, direct mail, direct marketing with sound, high impact direct marketing, invitations, lead generation, loyalty, marketers, marketing, new product, print marketing, product launch, retail, sound, sound chips, sound technology, Structural Graphics, technology, Zync rewardsPosted By: Nick Loeser

Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading →

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