Tag Archives: paper engineering

Enhance Your Marketing with Video in Print

From Facebook and online ads, to YouTube and digital video, businesses have long had to compete with with the waning attention spans of their audience in the marketing arena. However, a newer technology offered by Structural Graphics and its online division, Red Paper Plane, might’ve just found that sweet spot.

Video in Print combines the detail of print with the emotional reach of video creating a one-of-a-kind multi-sensory experience for prospects looking to forge a connection with your brand, service or product.

But, just because your print piece has a video, it doesn’t mean that will guarantee its success. Design, message, packaging and production values contribute to the overall experience your customer or prospect has about your business. Here at Structural Graphics, we craft our Video in Print brochures by way of a high-tech, high-touch production process, allowing you to press proof your piece before shipping from one of our North American facilities.

Considering adding a Video in Print brochure to your marketing campaign? Below we’ve compiled a few suggestions to get you started.

Not all Video in Print players are created equal. Speakers, video screen, battery packs and wiring can vary greatly in quality. Ensure your supplier uses top quality components and has a thorough quality control in place. We proudly have a 10-year relationship with our Video in Print player supplier.

 

The power is in the playback. Make sure you choose the right file formats and the right settings for your video playback. We typically recommend a MP4, MOV, AVI or WMV video file format and a sound level of 75 to 80 dB. Also, double check that your supplier includes a USB cable for recharging the video brochure.

 

Short and sweet can’t be beat. Again, keep your audience’s attention span in mind. Video is a great way to deliver a 30 to 60 second message, but anything longer than that and you might want to consider breaking it into individual video “chapters”. Don’t forget the call to action so you can track responses.

 

Source global, but inspect and ship local. Because Video in Print players are sourced almost exclusively from the far East, they’re often powered down to 30 percent of rated capacity to meet International Air Traffic Association regulations. This can negatively impact playback quality. At Structural Graphics, we fully re-charge our batteries, then ship them to our customers. Our battery configuration is approved by the US Post Office and is CE ROHS certified, which means that our product has met the standards for consumer safety, health and environmental requirements in the U.S. and Europe.

Experience, there’s no substitute for it. For more than 40 years, Structural Graphics has designed, produced and engineered unique, interactive print communications for some of the top companies in the world. Simply put, we know print.

 

Take a look at our Video in Print portfolio and contact us for more information. We’ll show you how to be distinctively different with Video in Print advertising.

SG Paper Engineer Displays Work at Art Exhibition


How much thought have you given to paper?

It’s a fragile medium, yet it can also be considered durable and strong. We learn to use it as children – for paper mache, posters and essays – but it continues to teach us lessons throughout life.

Here at Structural Graphics, it’s no surprise that we give A LOT of thought to paper: how it works, what it is and what it can be. And paper engineer, Isabel Uria, is certainly a testament to that.

Isabel’s work is currently on display at the Drezner Gallery in Avon, CT until Sat., June 24.

“Being creative is inside all of us,” Isabel said. “Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!”

Paper Possibilities is a celebration of our understanding of paper as an expressive material. The artists in this exhibit come from a diverse set of backgrounds. Some are paper engineers, some work with cut paper, some are origami artists, and some find their expressions in the creation of the paper itself.

This is the first exhibition of the Paper Artist Gathering, a group based at the Hartford makerspace, MakeHartford. They have been working together and sharing techniques since November of 2015, and are ready to put forth their creations. Their goal is to demonstrate that despite its reputation as a common material, the potential for expressions in paper is not yet fully explored.


PROJECT SPOTLIGHT: CareStream Ultrasound Machine

I think we can all agree: there’s this general perception out there that the doctor’s office can be a pretty scary place, right? Well, not always.
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