It’s a fragile medium, yet it can also be considered durable and strong. We learn to use it as children – for paper mache, posters and essays – but it continues to teach us lessons throughout life.
Here at Structural Graphics, it’s no surprise that we give A LOT of thought to paper: how it works, what it is and what it can be. And paper engineer, Isabel Uria, is certainly a testament to that.
Isabel’s work is currently on display at the Drezner Gallery in Avon, CT until Sat., June 24.
“Being creative is inside all of us,” Isabel said. “Creativity is looking at a world of possibilities and acknowledging all the ways a problem can be brought to light and all the ways it could be solved. Creativity opens your mind. It is a path to visualize the past, the present and the future. Creativity is the opposite of war. It is the future. Evolution has happened because human beings have been curious to know and understand how things work and take that understanding to CREATE new developments and innovative things that serve our needs and help us. Creativity makes the world go around!”
Paper Possibilities is a celebration of our understanding of paper as an expressive material. The artists in this exhibit come from a diverse set of backgrounds. Some are paper engineers, some work with cut paper, some are origami artists, and some find their expressions in the creation of the paper itself.
This is the first exhibition of the Paper Artist Gathering, a group based at the Hartford makerspace, MakeHartford. They have been working together and sharing techniques since November of 2015, and are ready to put forth their creations. Their goal is to demonstrate that despite its reputation as a common material, the potential for expressions in paper is not yet fully explored.
For years we’ve been hearing it: print is dead. With more and more people heading online to get their news, research products and read reviews, it may seem that way to some. But, not according to savvy marketers. Businesses and marketers should continue investing in printed collateral, viewing it as a worthy and profitable way to promote a brand and stay top-of-mind.
66 % of millennials are more likely to remember to use a voucher if they have a physical copy to carry around.
23% of millennials bought or ordered something as a result of receiving direct mail in the last year.
Retailers have seen a $21 million dollar difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not.
92% of shoppers say they prefer direct mail for making purchasing decisions.
Direct mail household response rate is at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).
91% of mail is picked up by the same person each day; 80% of them are women.
Bobonos customers who received a catalog spend 1.5 times more than new shoppers who didn’t receive a catalog first.
Boden customers spend up to 15 to 20 minutes with their catalog, vs. an average of 8 seconds for an email and 5 minutes with their iPad app.
Statistics were compiled by Compu-Mail. To view their entire list, please click here.
It’s no secret that when it comes to design and style with some extra POP, Structural Graphics takes the cake (or, in this case, the pizza). Some extra validation never hurt anyone, which is why we are so thankful to have been named winners of the Fibermark’s 21st Annual Specifier Best of Show Gold Award for our Bacardi Limited Dewar’s Influencer Kit.
The awards didn’t stop there, either! We were also recognized for excellent for our Samsung GS3 Mini Small Book Launch Kit, Samsung GS5 Gold VIP Launch Kit, Samsung Gear Fit VIP Launch Kit (see these at TheBoxSmiths.com). A special shout out goes to TracyLocke, the agency who we collaborated with on all of the Samsung projects.
And… also, we are very thankful for the pizza party brought to us by the Fibermark team themselves, yum!