The Pop-Up Cube: How Can I Make it My Own?

More than four decades ago, a simple fascination with pop-up books and paper led Structural Graphics to engineer a new advertising medium focused on dimensional print. Now, we help brands rise above their competition by thinking differently about paper and what it can do.

One of our most loved and most popular formats is the Pop-Up Cube. It’s a customizeable direct mail template that ships flat and features a 3D cube that springs into the air automatically when opened.

The high achievers of direct mail, Pop Up Mailers are attention grabbing, leave a lasting impression and boost response rates. Keep your audience interested longer so your message is front of mind with these simple tips:

Think outside the box (literally).

Cars.com Polygon Calendar

Aside from our standard cube, clients have also requested everything from pop-up houses, polygons and pyramids. Put your own stamp on this piece by choosing a shape that best illustrates your industry, your clients and your work.

Multiply your idea.

Essilor Rolling Cube

Looking for a chance to build on your brand messaging? Consider a Rolling Cube. While this format doesn’t have the same surprise and delight that a Pop-Up Cube does, it is still incredibly interactive and allows you additional space to feature your brand and/ or brand messaging.

Don’t forget the sleeve.

Dish Network Pop Up Cube

Though the Pop-Up Cube will likely be the most memorable part of this direct mail piece, it’s important to remember that it’s not the first thing your clients will see – the sleeve is. Make sure to include copy that will entice recipients to open it. Maybe consider including your brand logo. Whatever your decision, don’t forget that this is also valuable space to gain your audience’s attention and keep it.

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