Solution of the Week: Actavis Web Key Holder
Thursday, June 16, 2016
Run Time: 1:47
This week, Hillary shows us a web key brochure we produced for pharmaceutical company Actavis, through their agency, Wedgewood. The call to action was to insert the web key on the inside of the mailer to access the Urology Support Network. By using the web key to drive users online, Actavis was able to track user engagement and behavior on the site. Learn more about this project.