Solution of the Week: Dell Telescoping Box

This week, Amanda shows how Dell used the Telescoping Box to promote a comprehensive suite of laser printer products to students, engineers, architects, and business owners. The Telescoping Box was the perfect fit. As the name implies, you open it up as you would a telescope, and as you slide out each of the panels, the piece expands to double, triple and then quadruple its original size with the last panel carrying a USB containing additional information.