Solution of the Week: Experian Wallet Mailer
Wednesday, January 27, 2016
Run Time: 1:25
This week, Amanda shows us a wallet mailer used by Experian to promote its services. The messaging on the piece was centered around recovering past due debt. The outside of the wallet was made to look like leather, but the entire piece was actually made of paper! The inside of this paper wallet carried additional information about Experian services.