Solution of the Week: Food Lion Sound Chip Press Kit

Thursday, February 23, 2017

Run Time: 1:39

This week, Susie shows us a press kit used by Food Lion Grocery Stores to deliver information about the new layout and new products offered at its stores. When you open up the press kit, a replica of the new store pops up in the middle of the kit with detailed information on the new layout laid out in the middle. Also up on opening, a sound chip was activated to deliver an auditory announcement of the new stores. Each panel featured colorful imagery and information about the exciting changes of the store, and the right-hand panel also featured additional tabs of information that could be easily pulled out. The locking mechanism on the inside allowed the panels to lock in place making this the perfect comprehensive press kit for Food Lion. This isn't the first press kit we've produced for Food Lion. See the other one here.

Twitter Thumb Image Facebook Thumb Image Pinterest Thumb Image Instagram Thumb Image YouTube Thumb Image LinkedIn Thumb Image

© 2020 Structural Graphics. Rights reserved. Website by Bicycle Theory.

Back To Top