Solution of the Week: Little HUG Dimensional Racecar
Tuesday, August 7, 2018
Run Time: 2:35
This week's solution features a different take on dimensional print: one that you build yourself! Berlin Productions approached Structural Graphics with a unique challenge. Their client, Little HUG Fruit Barrels, is a sponsor of NASCAR’s #17 Ricky Stenhouse Jr. and Roush Fenway Racing. To promote this sponsorship, they were looking for a fun and interactive way to engage children with an in-pack premium - a “pop-out” miniature #17 race car. We produced this economical perf-and-build design that was inserted flat into standard retail packages of Little HUG Fruit barrels. The brand team encouraged fans to share their creations on Facebook, Twitter, Instagram and Pinterest which helped to strengthen this sponsorship and encourage fans to interact with the brand. Click here to see additional images of this project.