Solution of the Week: TracyLocke Glade Memories Candle Box
Thursday, April 25, 2019
Run Time: 2:10
TracyLocke is a trusted repeat customer of Structural Graphics. Recently, one of their print buyers trusted Structural Graphics with a very important and meaningful fund-raising campaign for one of their key brands, Glade. The campaign centered around the thought that life’s most cherished moments should always be remembered. Our sense of smell is a powerful one, and Glade capitalized on that with this campaign, which was designed to help spark memories for those, and their families, affected by Alzheimer’s disease.
Every dollar earned was used for research at the University of Florida Center for Smell and Taste to explore the connection between one’s memory, sense of smell, and Alzheimer’s. The campaign was extremely successful regarding traffic for the candles, including over 15 million impressions, and also in regard to the money and awareness raised.