University of Dayton Staged Mailer

Thursday, June 4, 2020

Run Time: 0:26

The University of Dayton used this staged mailer to welcome new students to their school and to encourage them to confirm their enrollment. The mailer shipped flat, making it cost-effective to mail, but when you open it up, a staged replica of the university grounds automatically pops up. The mailer asked students to confirm their enrollment by snapping a photo of the mailer and sharing it to their social media channels with the hashtag #FutureFlyer. One of the goals of the campaign was for students to share images of the piece. The piece generated an online buzz and the University of Dayton reported that they received positive feedback from students and alumni. Additionally, they received requests from students not on the original mailing list to receive a copy of this creative mailer. Learn more about this project.


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