Yeah, It's Possible - Increasing Admissions

Thursday, June 23, 2022

Run Time: 1:28

Today, Susie highlights a unique pop up mailer created to look like the Rice University Owl mascot.  Enrollment at colleges and universities is down almost 7% over the past two years creating more competition to attract top students.  Combine that with a student audience that has a short attention span and you can see the challenge admissions departments are facing.

Rice University wanted to send something special to High School counselors who guide students as they consider various colleges and universities. They approached Structural Graphics with the idea of creating a piece that mailed flat but sprung into form when opened and did our paper engineers deliver creating this fun and engaging mailer (show the piece being opened).  This cute mascot delivered important stats on the school and is designed to be kept on the desktop as a reminder. It not only got the attention of counselors but also went viral in a Facebook group giving Rice University even more exposure.

Want to bring your message to life with a custom paper engineered piece for your business, yeah it’s possible at Structural Graphics.

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