Pfizer Pop Up Cube and Display

Code: 1915-1306


Client: Pfizer

Pharmaceutical giant, Pfizer, used this cube and display to highlight their description of "integrity." The inside of the display asked the question "What's the difference between being compliant and acting with integrity?", and included a pocket that held flash cards with different questions. The pop-up cube further reinforced the message of the campaign by including bold copy that read "Integrity is..." on each of the different panels.

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