Takeda Oncology Extendo® Mailer
Client: Takeda Oncology
Takeda Oncology chose the Extendo to spark a debate about myeloma. The front of the mailer posed the question, "Is long-term treatment a key to sustaining deep responses in myeloma? Fixed duration vs. long-term therapy.” It then asked readers to pick a side. When you pulled out the right-hand panel, another panel automatically extended out to the left with each side presented on each panel.