Takeda Oncology Extendo® Mailer

Code: 4515-1230

Services: Pharmaceutical

Client: Takeda Oncology

Takeda Oncology chose the Extendo to spark a debate about myeloma. The front of the mailer posed the question, "Is long-term treatment a key to sustaining deep responses in myeloma? Fixed duration vs. long-term therapy.” It then asked readers to pick a side. When you pulled out the right-hand panel, another panel automatically extended out to the left with each side presented on each panel.

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