Picato Center Pop Display
Services: Counter-Top Displays & P.O.P.
Client: Ogilvy for LEO Pharma
LEO Pharma used our Center Pop design to educate physicians on Picato, their atopical treatment for actinic keratosis. This design starts out flat, with the image of a patient featured on the cover, but the image soon pops up front and center as soon as you pull on the tab. This design was the perfect tie-in with the messaging on the cover which was "Find a Picato-Appropriate Patient in Your Practice".