ArjoHuntleigh Pop Up Mailer
Services: Direct Mail
Client: Proforma MSM Promotions for ArjoHuntleigh
We produced this custom direct mail project with Proforma MSM Promotions for their client ArjoHuntleigh. The challenge was to create a dimensional mailer that would showcase ArjoHuntleigh’s new health care apparatus. The outside of the custom mailer features the ArjoHuntleigh brand and, once opened, a paper replica of ArjoHuntleigh’s Flowtron ACS900 immediately pops up into a fully dimensional shape. The pop-up is completely unexpected, and it adds an additional interactive element that captures the attention of the hard to reach audience at busy surgery centers. This is the first time MSM Promotions has used a pop up direct mail solution. They reported that ArjoHuntleigh achieved outstanding results from this lead generation campaign, exceeding response rates anticipated for this mailer.