Bryant® Telescoping Box Mailer
Services: Direct Mail
Client: Canon Business Solutions for Bryant® Air Conditioners
Our client Canon Business Process Service worked with their client Bryant Heating & Cooling Systems on the creative concept for a marketing campaign to promote their new Evolution Extreme Air Conditioner. They turned to the design and production teams at Structural Graphics to help. The design solution they chose was this unique Telescoping Box.
The audience was dedicated Bryant distributors whose focus was to promote the product to their Bryant HVAC dealers across the country. The end goal was to increase sales of Bryant’s high-end AC units featuring the very best of their technology.
The Telescoping Box was a perfect educational tool for the distribution audience, as it delivered in an engaging way, information on the business opportunity to dealers and consumer benefits of superior equipment. As you pull the tab out from its base, three additional panels are revealed, providing plenty of real estate for content and messaging. Our client also included a USB with this design that contained literature, product information, and materials to use in the field. In all, 820 kits were sent out to recipients in their channel that held Marketing roles.