Signal 88 Security Magnasnap Car
Services: Direct Mail
Client: Signal 88 Security
Our client, Signal 88 Security, a franchise-based company owned by military veterans and former police officers who wanted to create peace of mind in communities, was looking to do a direct mail campaign that incorporated a pop-up vehicle. They came across Structural Graphics while researching dimensional print marketers online. Due to our turnaround times, pricing, and paper engineering capabilities, they knew they had found the right company for the job.
Signal 88’s niched customer is multi-family and their patrol service is available at apartment complexes in 38 different states. The goal for this campaign was to build awareness of their patrol services among property managers in 12 cities. Instead of sending a flat postcard that would likely get tossed, they wanted to customize a vehicle design to drive recipients to be interested in reading the message and learning more. Structural Graphics designed and manufactured the Magnasnap vehicle which mails flat and then, by pushing in the outer edges of the piece, automatically pops into fully dimensional shape, acting as a great desktop reminder of Signal 88’s brand. The call to action was for recipients of the mailer to visit Signal 88’s landing page that contained a phone number to call if they were interested in pursuing their patrol service. Our client shared that this unique, slick design has gained positive feedback, especially because it provides a lasting impression of their brand.
In total, 1,100 cars were mailed, and Signal 88 ordered an additional 300 pieces for their Sales Team to use at meetings.
From the mailing, they connected with 86 decision makers over the phone, and of those phone calls, 38% led to meetings. This response rate is 13% higher than the rate Signal 88 typically achieves from their telemarketing efforts, without sending a high-impact direct mailer.
They currently have 9 contracts that are expected to bring in $10,000-$15,000 a month in revenue.