Direct Mail

Not too long ago (2019), the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.

When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!  

Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more.  See how they are driving superior results in the examples below:

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