Direct Mail
The Direct Marketing Association found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
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Regal Cinemas Polygon Penguin
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Iggesund Paperboard's 2019 Holiday Card
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PJ Library (Harold Grinspoon Foundation) Flapper®
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Signal 88 Security Magnasnap Car
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Cintas Staged Pop Up Bathroom Mailer
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Chubb X-Ray Viewer
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Bring Home the Bacon with the Piggy Pop Up!
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Frontline Insurance Sound Chip Record Player Invite
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University of Dayton Staged Pop Up Mailer
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Jaguar Spring Sales Event Mailer
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Griffin Capital Web Key Mailer
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Sunovion Pharmaceuticals Tradeshow Invitation
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Cintas Manual Changing Picture Mailer
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Rinco Tradeshow Invitation
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Bryant® Telescoping Box Mailer
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F&I Invitational Sound Chip Folder
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Dell OptiPlex Telescoping Box
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Loyola Medicine Die-Cut Folder
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Sami Pyramid Mailer
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Thierry Mugler Holiday Card
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Mid-Atlantic Timberframes Changing Picture Mailer
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Cars.com Flapper
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FM Global Magic X-Ray Viewer
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Bryn Mawr College Lantern
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MLB Flipbook
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USPS Irresistible Mail NFC Tag Slider
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First American Equipment Finance Pop Up Mailer
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53W53 Video Brochure
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Kieffer’s Appliances USB Mailer
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TracyLocke Samsung The Frame Flapper