Direct Mail
Not too long ago (2019), the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
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Lincoln Aviator Music Box with Hardcover Bound Book
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Spinner Card
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Trekk Design Carousel with AR & Diecut Pieces
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Regal Cinemas Polygon Penguin
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Iggesund Paperboard's 2019 Holiday Card
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PJ Library (Harold Grinspoon Foundation) Flapper®
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Signal 88 Security Magnasnap Car
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U.S. ARMY SleekPeeks® VR Viewers
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Cintas Staged Pop Up Bathroom Mailer