Direct Mail
The Direct Marketing Association found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
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PJ Library (Harold Grinspoon Foundation) Flapper®
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Signal 88 Security Magnasnap Car
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Cintas Staged Pop Up Bathroom Mailer
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Chubb X-Ray Viewer
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Bring Home the Bacon with the Piggy Pop Up!
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Frontline Insurance Sound Chip Record Player Invite