Not too long ago (2019), the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
Sunovion Pharmaceuticals Tradeshow Invitation
Cintas Manual Changing Picture Mailer
Rinco Tradeshow Invitation