Direct Mail
The Direct Marketing Association found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12% - but that report only considered conventional direct mail.
When they analyzed dimensional direct mail, the kind we offer here at Structural Graphics, the response rate jumped to an astonishing 8.5%!
Naturally, we love learning of these comparisons, but by reaping the results our clients love them even more. See how they are driving superior results in the examples below:
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Mizuno Sports Wave Rider Flapper®
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SKM Consumers Energy Pop Up Mailer
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Cars.com Polygon Calendar
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Nationwide Popper
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SHAPE America Convention Pop-Up Invite
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Southern Utah University Multi-Stage Pop-Up
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Calvin Klein Euphoria Perfume Sample Holder
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Land Rover Flapper Campaign (Four Versions)
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Summit Natural Gas Wallet Mailer
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Food Lion Renovation Pop-Up
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Moen Magic Window Mailer
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ExxonMobil Pop-Up Mailer
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Sprint Carousel
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American Buildings Company Shadow Box Mailer
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Parexel 4-Page Changing Picture
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Sprint Deficit Slider
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GMC Professional Grade Vehicle Promo Wallet
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Glen Ellen Extendo®
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Mazda Chooses High-Impact Direct Mail to Announce New Vehicle
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Gladiator Magic X-Ray Viewer
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Google Connect-A-Ball
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Iggesund Stockholm Pop-Up
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Whirlpool Launch Mailer
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Iggesund Paper Integrated Campaign
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Experian Delivers with 3000 to 1 ROI
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Essilor Edge Sweepstakes Campaign
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Copaxone Telescoping Slider with Well
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Chevy Tahoe Flapper
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American Express Gas Card Mailer
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Experian Wallet Direct Mail