SKM Consumers Energy Pop Up Mailer

Consumers Energy is one of the nation's largest combination utilities, providing electric and natural gas service to nearly 6.5 million of Michigan's 10 million residents. They used this pop up direct mailer to provide customers with a visual demonstration and guide to energy savings in their home. The piece mails flat, but when you open it up, a house pops up in the center with detailed information on the inside and the outside of the miniature house replica of how to save energy throughout the home. There were also 2 side panels containing additional information on consumer incentives that could be pulled out.