Gladiator Magic X-Ray Viewer

"Magnify Your Experience." This piece was mailed to TED Conference attendees and carried a VIP membership access code for recipients to receive special pricing on Gladiator, KitchenAid, Whirlpool, Maytag, and Amana products. The real magic, however, occurs when you move the "magnifying glass" over the cover - revealing Gladiator products hidden in the garage.