USAA Changing Picture

Code: 1507-066

Services: Direct Mail, Insurance

Client: USAA

USAA® TV ads showing military personnel first in civilian dress and then military gear created an emotional connection to members active in the military. We created direct mail that mirrored the TV ad, showing a person in civilian dress that actually changes into military gear. Try that with a #10 envelope!

© 2024 Structural Graphics®. Rights reserved. Website by Bicycle Theory.

Back To Top