State Street Global Advisors Exploding Page

Financial giant, State Street Global Advisors, used this direct mailer to introduce its' new retirement plan to customers and to invite recipients to "unlock" their retirement income options. The cover features an image of a lock with the headline "Unlock Retirement Income". When you open it up, it expands to almost triple its original size with imagery of a truck breaking through a chain link. The call to action on the mailer was to visit a unique URL or scan the QR code on the inside to learn more.