Travelers "Blessings in a Backpack" Spinner Card
Services: Direct Mail, Insurance
"Blessings in a Backpack" is a non-profit organization that feeds school children in the United States who currently are fed during the week on the federally funded Free and Reduced Meal Program and are at risk of going hungry on the weekends. Travelers Insurance used our Spinner design to inform customers of its partnership with this non-profit organization and the donation that was made on their behalf. When you open the mailer, the die-cut apple in the center automatically spins. The inside of the mailer featured information about the organization's mission as well as a letter from Travelers to customers.
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