Kieffer’s Appliances USB Mailer
Kieffer’s Appliances used this USB direct mailer to engage their key audience of designers and architects. Kieffer’s needed to deliver product specifications and design guides for their line of appliances, but didn’t want to send a thick paper catalogue. Instead, they opted for this hard-plastic USB card, loaded with all their content, and attached to a postcard mailer. Once delivered in the mail, recipients simply removed the USB, flipped the USB open, plugged it in and gained access to all the important information by Kieffer's. Because designers and architects are always on the go, this was an innovative solution to make sure this resource information could be both compact and portable.