Iggesund Paper Integrated Campaign
Iggesund Paperboard was looking to promote the strength and durability of its new Invercote Paper. We produced an integrated campaign for Iggesund which included a personalized Flapper and a pURL. The call to action on the Flapper was to visit the unique pURL to receive a paper vase printed on Invercote paper. The campaign generated a 6% response rate which translated into a 400% lift from previous campaigns.